Journalism and Social Communication

Faculty of Political Science and Journalism

Level of studies: first-cycle studies

Type of studies: full-time

Duration: 3 years

Language of instruction: Polish

Professional title: licentiate (licencjat)

Educational profile: practical

About the programme

Programme description

If you create online content, run a blog or vlog, or dream of working in media, marketing, or public relations, then this programme is for you! It is a degree programme for creative people who want to gain practical skills and find their place in the dynamic world of communication and media.

During your studies, you will take part in numerous practical classes that will teach you how to create professional audio and video materials, as well as multimedia presentations. You will try your hand as a journalist, presenter, online creator, and public relations specialist. From the very first semester, you will have the opportunity to get involved in one of the editorial teams of the Faculty’s student media and gain experience in a real media environment.

You will learn how contemporary media operate, discover the principles of editorial work, and explore the challenges faced by journalists and digital creators. You will find out what media ethics is, how to build effective communication, and how to create advertising campaigns that truly work.

Journalism and Social Communication also develops modern digital competences. Computer graphics, editing and typesetting, web design, the basics of programming, and online content design - all of this awaits you during your studies. It is a programme that combines creativity, media, and new technologies, preparing you for the professions of the future.

Specialties

Journalism
Online Marketing
Advertising and Public Relations

Example of courses

Wprowadzenie do pracy w studio radiowym i telewizyjnym
Warsztat dziennikarza
Techniki nowych mediów
Budowanie marki
Dziennikarstwo internetowe
Projektowanie stron www
Planowanie kampanii internetowej
Fotografia prasowa
Grafika reklamowa i wizualizacja

Graduate competencies

Practical knowledge will enable you to start your own media company in the future or provide services in advertising and public relations.
Attending classes within modern specialisations will allow you to expand your skills and competences, which your future employer will certainly appreciate.

Career prospects

Ukończenie tego kierunku umożliwi Ci wiele perspektyw zatrudnienia m.in jako:

dziennikarz telewizyjny i radiowy,
specjalista ds. public relations,
pracownik działów reklamy i promocji,
rzecznik prasowy.

Additional information

Faculty website of the programme

Admission to the programme

Admission schedule

Enrollment start date:

2026-06-01

Enrollment end date:

2026-07-09

Enrollment fee payment deadline:

2026-07-09

Deadline for attaching documents obtained abroad:

2026-07-09

Deadline for uploading a photo:

2026-07-09

Entrance exam dates for foreign candidates:

from 2026-07-14
to 2026-07-16

Results announcement date:

2026-07-20

Dates for document submission (in the form of scans):

from 2026-07-20
to 2026-07-22

Enrollment fee:

85 zł

Maximum number of admitted candidates:

100

Admission procedure has ended.

Contact details for admission subcommittee

Phone number

+48 61 829 6511

Working hours

od pon. do pt. 9.00-14.00

Detailed admission rules

Selection procedure

Elements of selection procedure	Max points	Weight of element	Max result
1) grades on the Matura certificate	100	1	100
Maximum number of points to be scored during the selection procedure			100

Ad 1. List of olympiads and competitions:

Individuals holding one of the titles listed below are eligible to receive the maximum number of points for the "grades on the Matura certificate" element of the selection procedure:

National History Olympiad - finalist
National History Olympiad - laureate
National Polish Language and Literature Olympiad - finalist
National Polish Language and Literature Olympiad - laureate
National Economics Olympiad - finalist
National Economics Olympiad - laureate
National Historical Knowledge Olympiad - finalist
National Historical Knowledge Olympiad - laureate
National Third Polish Republic Knowledge Olympiad - finalist
National Third Polish Republic Knowledge Olympiad - laureate
National Media Knowledge Olympiad - finalist
National Media Knowledge Olympiad - laureate
National Poland and Contemporary World Knowledge Olympiad - finalist
National Poland and Contemporary World Knowledge Olympiad - laureate
National Human Rights in Contemporary World Olympiad - finalist
National Human Rights in Contemporary World Olympiad - laureate
National Civics Knowledge Olympiad - finalist
National Civics Knowledge Olympiad - laureate
National European Union Knowledge Olympiad - finalist
National European Union Knowledge Olympiad - laureate
National Olympiad of Knowledge about the European Union "Star Circle" - finalist
National Olympiad of Knowledge about the European Union "Star Circle" - laureate
National History Competition "Solidarity Olympiad. Two decades of history" - finalist
National History Competition "Solidarity Olympiad. Two decades of history" - laureate

Additional information: all candidates qualified in the 2019/2020 school year for the III stage of the polish nationwide olympiad are treated as laureates of a given olympiad.

Entrance examination for foreigners

Foreigners applying for admission to this field of study who hold educational credentials obtained outside the EU, EFTA, or OECD countries (Australia, Austria, Belgium, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Spain, Ireland, Iceland, Israel, Japan, Canada, Republic of Korea, Liechtenstein, Lithuania, Luxembourg, Latvia, Malta, Mexico, Netherlands, Germany, Norway, New Zealand, Portugal, Romania, Slovakia, Slovenia, United States, Switzerland, Sweden, Turkey, Hungary, United Kingdom, Italy) and who do not hold an International Baccalaureate (IB), a European Baccalaureate (EB), or a document recognized under an international agreement on the recognition of education (China: only gaozhong biye zhengshu 高中毕业证书, or Ukraine), are additionally required to take the entrance examination.

The purpose of the examination is to assess whether the applicant has the knowledge necessary to undertake studies in the given field, at the specified level and academic profile. The examination results in a grade of either “pass” or “fail.” Passing the examination allows the candidate to proceed to the next stages of the admission process, but is not tantamount to admission to studies. Failure to pass the entrance examination means the candidate is not admitted to the programme.

Mode I

applies to candidates who took the so-called "new Matura exam" (secondary school final exams), IB or secondary school final exam abroad

Group	Subject	Level	Weight	Number of subjects from a group taken into consideration
1	Polish (part written)	basic	0.20	1 max. 30 pts
1	Polish (part written)	extended	0.30	1 max. 30 pts

2	modern foreign language (part written)	basic	0.20	1 max. 20 pts
2	modern foreign language (part written)	extended	0.20	1 max. 20 pts

3	civics (part written)	basic	0.30	1 max. 50 pts
	civics (part written)	extended	0.50
	history (part written)	basic	0.20
	history (part written)	extended	0.40
	any subject (other than: history, modern foreign language, Polish, civics) (part written)	basic	0.10
		extended	0.20

				max. 100 pts

Mode I: additional information on calculation of results

If the results of the Matura exam are given on the Matura certificate as a percentage, they are converted into points according to the rule 1% = 1 point.
In case a candidate does not have a grade in the subject/level indicated in the admission rules, they receive 0 score for that subject/level.
If the admission rules take into account the result of one subject taken at either the basic or extended level, and the candidate has results for both levels of that subject, the more favorable result is considered.
If the Polish language is taken into account in the admission rules, in the absence of the Polish language, the native language of the country where the high school leaving examination is taken is considered for Polish citizens who graduated from high school abroad and foreigners who have a foreign high school leaving certificate.
The bilingual Matura exam result for a modern foreign language is calculated as an extended level Matura exam multiplied by 4/3 (however, no more than 100%).
For graduates from schools belonging to the International Baccalaureate Organization (IB), to whom mode I applies, the results of the Matura exam are calculated into percentages of the new Matura exam in accordance with the rules given in the tables below:

IB new Matura

Standard Level
(points) basic level
(percentage)

7 100

6 90

5 75

4 60

3 45

2 30

1 -

0 -

IB new Matura

Higher Level
(points) extended level
(percentage)

7 100

6 90

5 75

4 60

3 45

2 30

1 -

0 -
The method of computing scores from foreign documents is indicated in Table. In the case of countries other than those listed in the Table, the scores from the required subjects are computed proportionally to the percentages of the extended level of the "new Matura exam", taking into account the grading scale used in the country where the document was issued – the maximum grade on the foreign document corresponds to 100% of the Polish Matura exam, and the lowest grade on the foreign document corresponds to 30% of the Polish Matura exam.

IB	new Matura
7	100
6	90
5	75
4	60
3	45
2	30
1	-
0	-

IB	new Matura
7	100
6	90
5	75
4	60
3	45
2	30
1	-
0	-

Mode II

applies to candidates who took the so-called "old Matura exam" (secondary school final exams)

Group	Subject	Weight	Number of subjects from a group taken into consideration
1	Polish (part written or oral)	0.20	1 max. 20 pts

2	modern foreign language (part written or oral)	0.20	1 max. 20 pts

3	civics (part written or oral)	0.60	1 max. 60 pts
3	history (part written or oral)	0.40	1 max. 60 pts

			max. 100 pts

Mode II: additional information on calculation of results

For candidates with the old Matura exam the exam grades are converted into points as follows:

grade scale (2 - 5)

grade: 5 4 3 2

points: 100 80 60 0

grade scale (1 - 6)

grade: 6 5 4 3 2 1

points: 100 85 65 50 35 0
In case a candidate does not have a grade in the subject indicated in the admission rules, they receive 0 score for that subject.

grade scale (2 - 5)
grade:	5	4	3	2
points:	100	80	60	0

grade scale (1 - 6)
grade:	6	5	4	3	2	1
points:	100	85	65	50	35	0

Selection procedure steps

1. Creating an account

The candidate creates an individual account in the Online Admissions System by providing the necessary personal data. Subsequent admission-related operations can only be made after logging in to the created account. All steps taken by the candidate after logging into the system are saved and archived. The candidate is obliged to keep the password to access the account secret.

2. Enrolling in the programme

The candidate chooses a programme/major and type of studies. It is recommended that the candidate thoroughly read the admission requirements for a given programme as well as the admission schedule.

3. Paying the enrollment fee

The candidate pays an admission procedure fee in the selected programmes/majors. Failure to pay the fee for a given programme means the candidate is not included in the selection procedure in this programme.

4. Attachment of documents obtained abroad

The candidate with the documents obtained abroad attaches scans of these documents for the purpose of their verification.

5. Filling the matura exam results

The candidate enters information about the Matura certificate and provides results of the Matura exam.

6. Uploading a photo

The candidate uploads a high-resolution photo which will be used when generating the personal questionnaire. The photo of the admitted candidate will also be used in the student identification card.

Notice: if you do not upload a photo, system will not be able to generating the questionnaire!

7. Taking the entrance examination for foreigners

Foreigners applying for admission to this field of study who hold educational credentials obtained outside the EU, EFTA, or OECD countries, and who do not hold an International Baccalaureate (IB), a European Baccalaureate (EB), or a document recognized under an international agreement on the recognition of education (China: only gaozhong biye zhengshu 高中毕业证书, Ukraine), are additionally required to take the entrance examination.

The candidate will receive a message via the Online Admissions System about the date, place and time of the entrance exam for foreigners.

8. Awaiting the final results of the selection procedure

The results of the selection procedure will be provided via the Online Admissions System. Upon logging in the candidate will see his/her score and the score required for admission as well as information on being selected or not being selected for admission.

9. Announcement of the final results of the selection procedure

A candidate selected for admission is obliged to lodge all required documents scans, by electronic means, within the specified time limit and upon doing so is expected to take up studies in the programme. Failure to lodge the required documents within the specified time limit means the candidate opts out of taking up the studies.

A candidate not selected for admission may lodge by electronic means, within the specified time limit, a declaration on willingness to take up studies. The declaration is submitted electronically via the Online Admissions System. A candidate who has maintained their willingness to take up studies may have their admission status changed. The candidate is obliged to monitor admission status on an ongoing basis.

10. Final results of the selection procedure

The results of the selection procedure will be provided via the Online Admissions System. Upon logging into his/her account, the candidate will see information on admission or denial of admission.

List of documents

Set of documents

photo file which will be used when generating the personal questionnaire
a scan of the Matura certificate
a scan of the supplement to the Matura certificate - applies to candidates who have increased the the Matura exam score or have taken the Matura exam in additional subjects
a scan of the IB diploma - applies to graduates of schools belonging to the International Baccalaureate Organization (IB)
a scan, of the certificate issued by the organisational committee of a given olympiad or competition - applies to candidates who are the laureats and finalists of olympiads and competitions
a scan of statement by a statutory representative - applies to candidates under 18 i.e. people who as of October 1, 2026 are under 18 years old

Preparation of the documents

During the recruitment process, candidates do not submit any paper documents.

Each of the required documents should be scanned to a separate file in PDF format. A document (e.g. certificate or diploma) that has more than one page should be scanned into one multi-page PDF file.

Scanning documents can be carried out on its own with the use of a scanner or with the use of dedicated applications for devices with Android or iOS. The document scanning service is also available at most copy shops.

Attestation of documents

Document certification is a process in which a university employee confirms the conformity of attached document scans with their original (paper) versions.

Document certification involves presenting the original documents for inspection at the Student Office at the faculty immediately after the start of studies, but no later than: October 31 – for winter semester admissions, March 31 – for summer semester admissions, under penalty of initiating proceedings to remove the student from the list.

Polish language command (B2 level)

All foreign applicants applying for admission to this program are required to attach a document confirming their knowledge of the Polish language at the B2 level.

Starting from August 1, 2025, foreigners who are not citizens of the EU must attach one of the documents specified in the Regulation of the Minister of Science and Higher Education of July 30, 2025, on the types of documents confirming proficiency in the language of instruction at university studies to confirm their knowledge of the Polish language at the B2 level.

Foreigners who are citizens of the EU and do not possess the document specified in the above regulation are required to take a Polish language exam. The exam takes the form of an online test administered via the Online Admissions System during the recruitment process.

Documents obtained abroad

Candidates with documents obtained abroad also provide:

a scan of a foreign document, which is legalized or accompanied by an apostille, entitling the candidate to take up higher education studies in the country where the document was issued
a scan of translation of the document into the language of the studies undertaken by the candidate, performed by a sworn translator entered into the list of sworn translators maintained by the Polish Minister of Justice, or certified by a Polish consul in the country where the document was issued
a scan of the document recognizing the foreign certificate as equivalent to the Polish Matura certificate – in the case of candidates for first-cycle or long-cycle master's studies to whom this applies
a scan of the document recognizing the foreign diploma as equivalent to the Polish diploma – in the case of candidates for second-cycle studies to whom this applies
a scan of a document confirming the entitlement to study tuition-free – in the case of the foreigners concerned

IB	new Matura
Standard Level (points)	basic level (percentage)
7	100
6	90
5	75
4	60
3	45
2	30
1	-
0	-

IB	new Matura
Higher Level (points)	extended level (percentage)
7	100
6	90
5	75
4	60
3	45
2	30
1	-
0	-